Clinique launched a new ‘Skin Confidence’ campaign in the UK—and has recruited rugby star Holly Aitchison as its new Ambassador. 

The campaign is called #GameFace, and it’s focused on the transformative power of effective skincare and sports to improve the confidence of young girls.

At the heart of the campaign is a sponsorship program, which is an opportunity for four girls’ rugby clubs to receive support packages.

Aitchison comments, “Over the years I’ve really struggled with my skin. I had blemishes everywhere – it had a massive hit on my confidence. I wouldn’t take media interviews after games, I would never be seen without makeup. Now my skin is clear, I feel much more confident, so I really try to look after it and maintain it with simple products that work for me.”